After spending a lot of time with kids and their families at the hospital, doing a lot of research on other models, and a lot of thinking about what helped us the most while we were in the hardest parts of cancer treatment, we feel this giving breakdown will enable us to bring the most meaningful support and spread the most happiness to kids battling cancer.How we give is much better shown than written, so if you haven't seen it yet, watch the video below:
We spend lots of time visiting kids battling cancer or doing something (other than t-shirts) that supports them and their families. We organize fun adventures where families dealing with cancer can meet and connect. Over and over we've been told by these families that this aspect of what we do is so helpful and a price cannot be put on it. It is our favorite part of what we do. Our heart isn't just to give a shirt and leave - in cases where we're able, we like to walk through the whole 1-3 year treatment process with the kids/families, be a continual support along the way, and provide connections that last a lifetime.
A portion of profit from purchases from Catch Some Air® are spent on things or adventures for kids battling cancer and their families. This looks like taking kids indoor skydiving, bringing meals a kid is craving while stuck in the hospital, toys, or entertainment, hot air balloon rides, trips to Disneyland, and more adventures! What portion of profit exactly do we give? We're bad with numbers so we couldn't tell you. What we CAN tell you is that we don't even know how to pay ourselves and haven't since we started. We'll figure it out once we're hungry enough, but right now, we run on cup of noodles. Everything so far has gone towards doing stuff with the kids and building the brand so we can do more to bring happiness to kids battling cancer.
Of course we keep our local hospital stocked with a bucket of our happiest t-shirts for the kids! And we ship them to kids battling cancer all over the USA.